In 1986, Twang founder Roger Treviño Sr. was inspired by the Latino tradition of adding citrus and salt to beer. After observing this ritual on the streets of Mexico and in his hometown of San Antonio, Roger wanted to share this delicious custom with others. From his idea, Beer Salt was born, and the design of the signature mini-beer bottle was created. Originally sold in local San Antonio convenience stores, the Beer Salt phenomenon took off.

Since the 1980s, Twang has grown significantly. Beer Salt remains the company’s most popular product and can now be found in three flavors in more than 39 states across the country. Beer enthusiasts can choose from Lemon-Lime, Lime and Caliente 86 (Hot Lime), which launched in 2011 in celebration of Twang’s 25th anniversary.

Today, every bottle of Beer Salt is made in San Antonio, and Roger’s children, Roger Jr., Patrick, Elysia and Jacob, help him operate the family business. The entire Twang team is committed to offering their fans premium Beer Salt made with the finest ingredients and hope they will enjoy it the same way that they do, surrounded by friends and family.